Words are only worth so much. People want proof. They want to be shown how, not just told how. They want to see results, not just be promised them. They want to see you in the trenches—buried in the muck, getting your hands dirty, co-laboring with them. People have an inherent tendency to repeat what they see. This is called the Law of Emulation—the time-tested principle of leading by example. Any inconsistency between word and action will lose you followers. So roll up your sleeves and dig in, enthusiastically engaging at every level of the organization while modelling the way.
“You don’t lead by pointing and telling people some place to go. You lead by going to that place and making a case.”
- Ken Kesey, American novelist and countercultural figure